Instagram on autopilot for real estate agents
We post on Instagram for you. Every week.
Posts written for your market. Set it up once, then forget about it.
A sample week. Every agent gets their own.
Cancel anytime.
Sound familiar?
You’ve got homes to sell. Not hours to spend creating content.
Between showings, client calls & contracts, social media becomes another full-time job. The Estate Edit posts for you, so your Instagram keeps working while you sell.
How it works
Three steps, then you're done.
Step 1
Tell us about you
Your city and the kind of homes you sell. That's how every post is written for you.
Step 2
Add your Instagram
We walk you through it, one tap at a time. It takes about two minutes.
Step 3
We post for you
New posts go out every week, as often as you like. Stop any post with one tap.
What we post for you.
From market updates to neighborhood guides, beautifully designed posts for every part of your business.
Market Updates
Buyer or seller market, what your price buys, rates & local numbers.
Reels & Stories
Reel covers with shot lists, hooks, story ideas & lifestyle moments.
Educational Carousels
Buyer tips, seller advice, market insights & real estate education.
Lifestyle & Local Guides
Neighborhood highlights, weekend guides, seasonal happenings & community content.
See a week of posts we could make for you.
Tap a day to see the post and its caption.
Image post
Thinking of buying
Sample caption
Buying a home goes smoother in the right order. First, talk with a lender so you know your comfortable budget. Next, write down what you need and what would be nice. Then, start touring with a clear picture of what fits. It saves time and makes every showing more useful. Thinking about buying in [Location]? Send me a message and we can map out your first steps.
Why it works
Buyer leads: a simple roadmap positions you as the guide.
New this month
- First 10 minutes.Notice the light. The flow.Ignore the furniture.
How to Read a Home in the First 10 Minutes
What to look for when touring a home, and what to ignore. Buyers save it before weekend showings.
See the template 
Pull it for the holidays?Maybe don't.Fewer listings.The Holiday Listing Advantage
For sellers deciding whether to pause the listing until January. Post it from late November.
See the template
Cancel anytime.
One membership. We handle your Instagram.
See the price before you start.
- We post to your Instagram, 2 to 5 times a week, your choice
- Every post is written for your market
- No other agent near you gets the same posts
- Stop any post before it goes out
- 1,000+ editable luxury templates
- Reel covers with shot lists, carousels and stories
- Captions and hashtag packs
- Listing posts made from your own photos
Meet the founder
Designed by someone who knows real estate.
Jennifer Gaviria works inside one of South Florida’s most established luxury brokerages, where she watches top producers market $5M, $10M and $25M listings. Before that, she spent years creating content for a Miami creative agency.
The agents selling at the very top had creative teams and custom templates. Everyone else was left with generic Canva files. So she built The Estate Edit.
Read our storyQuestions
Everything you're wondering
We post on Instagram for real estate agents. You add your Instagram once, and we post for you every week, written for your market.
More answers in the Help Center