
Reels · 6 min read
Best audio for real estate reels (a 10-minute picking system)
The best audio for real estate reels is rarely the trending one. A 10-minute system for picking sound, plus a beat-by-beat map for a 20-second tour.
September 15, 2026
The Journal
What to post, how to write it, and how to build a brand that looks like the homes you sell. No theory — the playbook I use every week.
More from the Journal

Reels · 6 min read
The best audio for real estate reels is rarely the trending one. A 10-minute system for picking sound, plus a beat-by-beat map for a 20-second tour.
September 15, 2026

Captions · 4 min read
The four-line caption formula luxury agents use, why hooks matter more than hashtags, and 12 fill-in-the-blank captions you can use this week.
September 14, 2026
Put it to work
Every week The Estate Edit ships a ready-to-post drop — designed, captioned and personalised to your market — so the plan in these articles actually happens.